WHAT IS IQOS ?
IQOS is an innovative alternative to smoking that uses tobacco instead of liquid, giving real tobacco taste and satisfaction.IQOS doesn’t burn tobacco – it only heats it – this eliminates or significantly reduces the levels of harmful chemicals generated when compared to cigarette smoke.£3 billion has been invested over 10 years to perfect the design and heated tobacco technology inside IQOS. And it shows. There are already over 5 million IQOS users worldwide, each having successfully switched from cigarettes to IQOS.
Real tobacco. No smoke, no ash, less smell.
The result is IQOS: a technological innovation that heats tobacco and generates on average 90% lower levels of harmful chemicals compared to cigarettes*.
*Source: Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime.